Innovative Solutions for a Sustainable Future
Join Us in Revolutionizing Housing and Waste Management
Discover how Abric is transforming plastic waste into building solutions, addressing housing shortages while protecting our planet.
Our Mission and Vision
At Abric, we are committed to creating sustainable solutions that address both housing shortages and environmental challenges. Our mission is to transform plastic waste into valuable resources, reducing landfill contributions and promoting eco-friendly construction. We envision a world where every piece of plastic is repurposed to build homes for those in need, while simultaneously protecting our ecosystems from pollution. Through innovative design and strategic partnerships, we aim to lead the charge in sustainable development and environmental stewardship.
Abric’s vision is to be at the forefront of the green building revolution, turning plastic waste into opportunities for communities worldwide. By collaborating with governments and construction companies, we strive to provide affordable housing solutions that are both environmentally and socially responsible. Our dedication to innovation and sustainability drives us to continuously explore new applications for our products, ensuring a greener future for generations to come.
Innovative Design Features
Interlocking Efficiency
Our bottles are designed to interlock seamlessly, making them easy to collect, store, and transport, thus reducing logistical costs and environmental impact.
Eco-Friendly Construction
By substituting traditional clay bricks with our plastic bottles, we eliminate the need for polluting furnaces, significantly cutting down on greenhouse gas emissions.
Waste Reduction
Our bottles are filled with non-recyclable plastic waste, removing harmful materials from the environment and repurposing them as building blocks.
Green Initiative Compliance
Our plastic waste reducing bottle technology can help your distribution business to comply with the growing array of local and regional green-manufacturing regulations.
Meet Our Dedicated Team
Our team is composed of passionate individuals committed to revolutionizing the reusable plastic bottle industry through sustainable practices.
Sean Michael Davis: Founder & CEO
Sean grew up working for his father’s construction firm in South Africa, learning nearly every facet of the industry—from bricklaying, plumbing, and electrics to concrete pouring, plastering, and tiling. He worked on multiple projects, from private homes and apartments, to factories and shopping malls, Sean understands exactly what it takes to move a structure from a blueprint to a finished asset.
This technical foundation was later met with a stark perspective from his extensive career in the hospitality industry. While working in the hospitality industry around the world, Sean was appalled by the sheer volume of daily waste, generated by human consumption. Witnessing the systematic failure of traditional recycling drove him start looking for solutions.
As the founder of *Abric Solutions*, Sean has merged his construction expertise with a mission to intercept waste and create a blueprint for a worldwide solution.
Sean feels that South Africa is the ideal launchpad for Abric, where the government has introduced aggressive new “green” legislation to reduce pollution and environmental waste. The country also faces a critical housing backlog of nearly 2.3 million RDP houses.
By leveraging the patented Abric interlocking system, Sean is creating a “consumption to construction” pipeline. This model turns non-recyclable plastic into a high-utility building material that helps the nation meet its housing commitments while permanently containing plastic waste that would otherwise end up in landfills, poisoning ground water and our oceans.
Jaime Grant: COO
Jaime is a seasoned start-up professional with 29 years of experience in new ventures. Working at the intersection of software development, business development, and corporate strategy, he is a veteran of several successful exits including three acquisitions and an IPO. With a doctorate education in strategic management, Jaime brings an academic focus and rigor on the organizational and behavioral drivers of innovation and growth.
Beginning his career as a developer, Jaime has spent decades in executive management for novel software ventures, ranging from mission-critical infrastructure projects to pioneering open-source SaaS platforms. This foundation in technical execution across sectors like aerospace, manufacturing, and fintech allows him to view the plastic crisis through a unique lens: as a multi-layered optimization problem requiring customer-driven product strategy and data-centric leadership.
In addition to his work on new ventures, Jaime also has a multi-decade track record in non-profit leadership, volunteering on boards of directors in community organizing, education and social entrepreneurship, including projects in Africa. Viewing the global plastic economy as a complex adaptive system, Jaime envisions Abric Solutions as a critical, complementary catalyst within the growing circular economy.
Brennan Davis: Marketing
Brennan is an experienced digital and technology professional with a career spanning more than three decades, having worked in the IT industry since the mid-1990s. His expertise sits at the intersection of technology, digital marketing, and business performance, with a strong focus on data-driven growth.
Brennan has designed, built, and scaled digital platforms and bricks-and-mortar businesses across a broad range of sectors, including tourism and hospitality (The Wine Glass restaurants: co-founder), financial services (Cashkows/FinGlobal: co-founder), e-commerce, and digital marketing. He is also the co-founder and COO of a digital identity business – IYAM.digital. His experience encompasses SEO, digital marketing, conversion optimisation, and data-led digital strategy, enabling businesses to attract, engage, and monetise audiences effectively.
With a practical, commercially focused approach, Brennan understands the importance of measurable business outcomes. He brings deep insight into digital ecosystems, customer acquisition, and online revenue generation.